Tuesday, October 30, 2007

Steak n Shake Sends Coupons to Indianapolis Supporting the Dallas Cowboys

A public relations nightmare for Indianapolis-based Steak n Shake. The restaurant's ad agency mailed more than 600,000 coupon flyers to Indianapolis residents. Here is the problem: the flyers carry the Dallas Cowboys logo and say the restaurant is a proud sponsor of the Cowboys. Adding to it, the Colts play the Cowboys Sunday in Dallas.

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1 comment:

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